This recent opinion post in The Australian titled “Lost in the Twitterverse” calls to mind the challenges of a world that can ‘talk back’ to media outlets, policy makers and politicians.
The author states that:
This mad plunge into social media-driven journalism would be mildly diverting if it wasn’t so dangerous to the future of news reporting. Hard-core media values – truth, accuracy, fairness, balance, perspective, objectivity – are being lost at precisely the wrong time, as the news media faces the challenges of falling revenue, distracted audiences and a loss of skilled practitioners. For newspapers, the danger is that many are abandoning their core mission in a democracy, bounding towards meaningless info-tainment and fleeting fashions.
What the author misses, is the fact that publics (the general public, advocacy groups, community groups) have always used any available means to comment about events and to ‘fact check’ information. In Goya’s day…
Tracey M Benson is a lover of travel, having a diverse background as an artist, writer and researcher.
Working with online environments since 1994, Tracey's experience includes providing digital media, web and social media solutions to government, non-profit, private industry and tertiary sectors.
Her focus is on sustainability behaviour change and the use of communications and emerging technologies to empower community and build culture.