This post is very useful for getting an understanding of your audience – and how to build interest in your content.

The WordPress.com Blog

When you hear “stats,” most bloggers think “traffic,” and that makes sense. Many of us care about the number of views our posts receive, and want to see them grow. Blogging is never solely about numbers, though — it’s about making your voice heard, fostering relationships with others, and building a sense of community.

Approaching these goals with a data-informed mindset can get you closer to achieving them. Here are three stats that can help you make smart decisions when it comes to planning your posts and finding and engaging your readers. Whether you blog from a computer, a tablet, or your phone, take a few seconds to explore these on your own blog’s Stats tab.

A quarterly review

When reviewing your stats, it’s tempting to focus on the here and now: how did I do today? How many views did yesterday’s post get overnight? Periodically, though, it’s wise to fight…

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About bytetime

Tracey M Benson is a lover of travel, having a diverse background as an artist, writer and researcher. Working with online environments since 1994, Tracey's experience includes providing digital media, web and social media solutions to government, non-profit, private industry and tertiary sectors. Her focus is on sustainability behaviour change and the use of communications and emerging technologies to empower community and build culture.

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