Another blog post from Mediakult worth a share
Recently I did a scan of recent articles and texts focused on current best practice and theory in the broad field of media and communications.
One list I came across recently was very useful – A Partial Reading List for PR Students, mainly targeted at students with some very good resources.
Another one worth a look is Public Relations : theory and Practice, a text designed to understand the varying roles for Communications and PR professionals. The text is targeted to students providing information on a broad range of communications areas including digital strategies and community relations. The description states that:
They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other…
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