Another blog post from Mediakult worth a share

Mediakult

Recently I did a scan of recent articles and texts focused on current best practice and theory in the broad field of media and communications.

One list I came across recently was very useful – A Partial Reading List for PR Students, mainly targeted at students with some very good resources.

Another one worth a look is Public Relations : theory and Practice, a text designed to understand the varying roles for Communications and PR professionals. The text is targeted to students providing information on a broad range of communications areas including digital strategies and community relations. The description states that:

They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other…

View original post 119 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s