Another blog post from Mediakult worth a share

Mediakult

Recently I did a scan of recent articles and texts focused on current best practice and theory in the broad field of media and communications.

One list I came across recently was very useful – A Partial Reading List for PR Students, mainly targeted at students with some very good resources.

Another one worth a look is Public Relations : theory and Practice, a text designed to understand the varying roles for Communications and PR professionals. The text is targeted to students providing information on a broad range of communications areas including digital strategies and community relations. The description states that:

They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other…

View original post 119 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About bytetime

Tracey M Benson is a lover of travel, having a diverse background as an artist, writer and researcher. Working with online environments since 1994, Tracey's experience includes providing digital media, web and social media solutions to government, non-profit, private industry and tertiary sectors. Her focus is on sustainability behaviour change and the use of communications and emerging technologies to empower community and build culture.

Category

Media, Online Engagement

Tags

, , ,